Realme Fan Festival 2021 brings together its global fan community to celebrate the power of youth

  • In India, realme sold 370K smartphones and 168K AIoT devices in 5 days, accounting for a 166.7% increase in total AIOT sales volume compared to 2020
  • In India, realme achieved gross merchandise value (GMV) of INR 667 Crores during the realme Fan Festival 2021

New Delhi, September 1, 2021 – realme, the world fastest growing smartphone brand, brought in over $330 million in sales during its much-anticipated realme Fan Festival 2021, achieving 38% Y-o-Y growth. realme sold 1.6 Million units of smartphones and 2,25,000 units AIoT devices during global Fan Festival 2021.

During the festival, realme received a tremendous response from the Indian consumers and achieved gross merchandise value (GMV) of INR 667 Crores during the realme Fan Festival 2021. In India, realme was able to sell 370K smartphones and 168K AIoT devices in 5 days, accounting for a 166.7% increase in total AIOT sales volume compared to 2020.

This sales record during the Fan Festival 2021 came on the back of another milestone, as realme celebrates 100 million smartphones sold. realme was also the fastest major smartphone company to cross this milestone, achieving it just three years after its inception. To thank the fans and its supporters, realme held its Fan Festival virtually, dedicated to the many passionate fans who are passionate about the brand and its products. 

realme has shown that the power of youth and the focus on young audiences worldwide is a sustainable and correct strategy. In addition to being the fastest major smartphone company to cross 100 million units sold, realme is also the fastest-growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC) showed. Currently, realme ranks in the Top 5 smartphone makers in 18 markets, claiming first place in the Philippines and Bangladesh, fourth in India and Russia and fifth in the Europe region in Q2 2021.

realme is focused on creating a ‘TechLife” ecosystem with its newly announced ‘1+5+T strategy’ which has led realme to enter into the laptop segment with its realme Book (Slim). realme’s laptop stands out for its 2K display, slim & light metallic body and improved audio experience with Harman speakers and is a disruptor in its category. The first-ever sales day for realme Book (Slim) was a great success and close to laptop 3000 units were sold out in less than 10 mins, which is the fastest ever in a BAU day, which is a regular sales day,  where brands offer huge discounts or offer and is not related to any sales event. The sales also marked a big achievement in the laptop category as the customer response was quite enthusiastic and exceeded realme’s expectations. realme India is now focused on ramping up supply to meet the burgeoning demand. The next Sale Day for realme Book (Slim) is scheduled to go live on 9th September, across both online and offline channels. 

In conjunction with the Fan Festival, realme organized a campaign called the ‘Daring Heroes Wild Poster Event’ where realme received photo submissions from fans and showcased them in key urban centers of London, Moscow, Madrid and Shenzhen, to showcase the realme spirit, aptly titled: ‘How Dare You Be You’. The campaign is a celebration of the restless spirit of those who dare to live their own truths despite the judgments and obstacles they may face. With this powerful statement, realme aims to empower fans to turn negative external noise into positive empowerment.

As pioneers and true believers of this spirit, realme has forged ahead where many others have seen only danger. Elated by the overwhelming response from realme fans, Mr. Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe, said “realme Fan Festival is an opportunity for realme to celebrate its energizing engagement with young people all across the world. Young people, both our consumers and our staff have taught us to dare to leap into the future and be trendsetters, giving us the courage to disrupt a well-entrenched industry. We are really ecstatic to see realme products being adopted at such a rapid rate.”

realme’s success has shown that even in a highly competitive environment, with the right team and the right heart, it is possible to dare to leap and conquer both fears and dreams. Nothing is impossible with the power of youth, as seen by the stellar sustained sales performances over the past three years. 

About realme

realme is a technology brand that specializes in providing high-quality smartphones and a trendsetting tech lifestyle. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team that has rich experience in the smartphone industry. realme is committed to offering smartphones with trendsetting designs and technologies while exploring more possibilities of the Artificial Internet of Things.

realme has launched various smartphones across all price ranges from entry-level up to flagship segments, including India’s first 5G smartphone realme X50 Pro 5G. The brand has recently unveiled India’s first smartphone with MediaTek Dimensity 800U, realme 8 series with realme 8 Pro including the ultimate 108MP Infinity Quad Camera and realme 8 with a Super Amoled Display, and realme 8 5G,  India’s first 5G smartphone with MediaTek Dimensity 700 5G processor; realme X7 Max 5G India’s first smartphone with Dimensity 1200 5G Processor, realme X7 Pro 5G, realme X7 5G, narzo 30 series with realme narzo 30 5G, realme narzo 30 4G;  narzo 30 Pro 5G the most powerful 5G gaming mid-ranger and realme narzo 30A, powerful budget gaming ninja. realme’s product line includes best 4G flagship – realme X3 & X3 SuperZoom, entry-level value kings – realme C11, realme C12, and realme C15; its best 64MP quad-camera phone – realme 7i, realme 7 with the world’s first Helio G95 processor and most powerful 64MP camera, and India’s Fastest Charging 64MP Flagship- realme 7 Pro. Committed to offering a smart and trendsetting lifestyle for youth, realme had introduced its UNI Smart AIoT strategy earlier in 2020. As part of its tech-lifestyle product portfolio, the brand has recently introduced the realme Watch S Series, realme Smart TV, realme Band, realme Buds Wireless 2, realme Buds Wireless 2 Neo, realme Buds Q2 Neo, realme Watch 2, realme Watch 2 Pro, realme Buds Air Neo, realme Buds Q, realme Buds Air Pro, realme Buds Air 2 with the most affordable ANC, realme Adventurer Backpack, realme 30W Dart Charge power bank, realme M1 sonic electric toothbrush, realme Adventurer Luggage, realme Tote Bag 2.0, realme Motion Activated Night Light, realme Gaming Accessories Kit, realme Beard Trimmer Series, realme Hair Dryer and the realme UI 2.0.

 realme has become the top 5G smartphone brand in India with a 23% share in Q2 2021 and is the fastest brand to reach 50 million cumulative smartphone shipments in India, according to Counterpoint Research.

 According to Counterpoint Hearables Report (Q2), realme emerged as the No.1 brand in the TWS market, driven by Buds Air Neo and Buds Q. TechARC has ranked realme as No. 1 Quality Smartphone Brand with the lowest repair rate as well as the highest in customer engagement.

 For more information, please visit www.realme

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